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UZH Innovation Hub

Elmex Toothpaste

It’s the Toblerone among toothpastes – not many dental hygiene products are as Swiss as Elmex. It was developed in the late 1950s by Hans R. Mühlemann, in collaboration with Basel-based firm GABA. A professor of dentistry at UZH, Mühlemann’s work focused on the prevention of dental health problems. He demonstrated in clinical trials that the addition of amine fluoride to toothpaste could massively reduce the development of tooth decay. Elmex was brought to market in 1963. 

Text: Roger Nickl 
Bild: Frank Brüderli 

Weiterführende Informationen

Elmex Bild

Elmex Toothpaste