How to Write Your Get-a-Match Ad

This page contains tips on how to search for experts and co-founders. Here you will find instructions onhow to offer your experience.

Target Group

Identify the audience or collaborators you want to reach. Use precise terms but avoid jargon unless it is common in your field. Focus on the person who reads it – what would they find appealing?

Example: “Co-founder”, “Marketing”

Project/start-up name

Keep it short, unique, and memorable. If you did not define a name yet, reflect the core of your project: What is it that you are solving?

Example: “Expenses Management App”

Short description

Highlight your product or solution’s unique value. Clearly state the issue your target audience faces. Introduce your solution and highlight its unique impact.

Example: “Managing expenses is tedious and error-prone, leading to wasted time and financial inefficiencies. Our smart expense management platform automates the entire process, from receipt scanning to approval, saving businesses countless hours and reducing errors by 80%.”

What you are looking for

Be specific about the type of support or expertise you need. Highlight what you offer in return to encourage collaboration.

Example: “We are seeking a Marketing Master’s student who wants to create a go-to-market strategy. As a co-founder you will implement the campaign to generate high demand and drive user acquisition. You will gain experience in an AI-driven finance solution and get the chance for equity in the company.”

Link to additional information

If available, include a link to detailed project documents, portfolios, or a pitch deck.

Website

Your official website or landing-page.

Funding Level

Be honest. Consider including additional context in the description (“What are you looking for?”). 

Example: “Funded up to Series A, looking for long-term collaborator.”

Upload of Image

Upload at least one high-quality image (or a video) that represents your project. Avoid generic or unrelated visuals; they dilute your message. Up to 10 images are possible.

Video

Perfect for a personal introduction. A simple video in front of your computer can give a personal impression. Talk about what you are doing and why. Use simple, straightforward language. Avoid ambiguity. The video should be around 1 minute long. Make sure to not exceed 200 MB.

In general:

• Keep it short and simple.
• Only include details that directly support your goal.
• Check for spelling and grammar errors.
• Highlight what you offer in return to encourage collaboration.